The Power of Custom Packaging
Transforming Industrial Packaging into a Marketing Tool

In today’s fiercely competitive business landscape, there is a quest for differentiation. One particular strategy in the industrial packaging aspect that has emerged as a game-changer is custom packaging. No longer confined to retail products, custom packaging has now permeated the industrial packaging industry, revolutionizing the way businesses package and promote their products.

Let’s delve into the rising popularity of custom packaging and explore how businesses are harnessing its potential to elevate their brand presence and drive a notion of their success in the industry.

The Evolution of Packaging: Functionality and Branding

Traditionally, packaging served a primarily functional role – to protect products during transit and storage. However, as consumer preferences evolved and competition intensified, packaging began to transcend its ultimate purpose. In some cases, it was the company expansion that gave rise to customized packaging requirements for different verticals from the same brand. This also enables the brand to accommodate and process raw materials with higher productivity.

Custom packaging benefits extend beyond branding & protection. When a custom packaging requirement for a specific batch of material is designated. Some materials might not require anti-corrosion packaging fabric or a VCI Custom layer, but contrary to that the ones that are transported by cargo or have exterior look & feel application may be handled with extra care and require higher-end packaging.

Given the high stakes in steel and metal packaging, custom packaging serves both functional and branding objectives effectively.

The Rise of Custom Packaging in the Industrial Packaging Sector

While custom packaging has long been synonymous with consumer goods, its adoption in the industrial packaging sector is a relatively recent phenomenon. Companies across industries such as electronics, automotive, pharmaceuticals, and manufacturing increasingly recognize the value of bespoke packaging solutions tailored to their unique requirements. When metal coils are transported via road, they are typically placed on trucks or trailers. Since steel coils are easily visible during transportation, wrapping the coils in custom packaging featuring brand-specific colors and logos not only contributes to the product design but also boosts brand recognition, generates brand recall value, and increases awareness.

Benefits of Custom Packaging in Industrial Businesses

  • Enhanced Brand Visibility: Custom packaging allows businesses to prominently display their brand logos, colors, and messaging, increasing brand recognition and recall among customers and stakeholders.
  • Differentiation and Competitive Advantage: In a crowded marketplace, custom packaging sets products apart from competitors, helping businesses carve out a distinct identity and attract attention in a sea of uniform packaging.
  • Tailored Solutions for Specific Products: Industrial products often have unique shapes, sizes, and handling requirements. Custom packaging and consumables enable companies to design packaging solutions that perfectly fit their products, minimizing waste, optimizing protection, environmental acclimatization, and extending the overall lifecycle of the products.
  • Application Segmentation of Products: The same steel coil may have several applications and treatments for a customer. Customized packaging and labeling enable the customer to effectively segment the packed products to directly transport the coil to the respective facilities for further processing.

Leveraging Packaging as a Marketing Tool

Design Aesthetics and Branding: Invest in eye-catching brand elements, vibrant colors, and cohesive branding to create packaging that captivates attention and reinforces brand identity.

Personalization and Customization: Embrace personalization by offering custom packaging options tailored to individual customer preferences. Various applications require different storage and transit treatments. MVS ACMEI provides a sense of exclusivity and builds customer loyalty with indigenous customization and impeccable customer know-how.

Interactive and Engaging Packaging: Incorporate interactive labeling features such as labels that include QR codes, augmented reality, or product samples to engage customers and provide added value beyond the products.

Sustainability and Eco-Friendliness: Respond to growing consumer demand for sustainable packaging solutions by opting for eco-friendly materials, recyclable packaging, and minimalistic designs that reduce environmental impact.

MVS ACMEI exemplifies a holistic approach to packaging solutions that resonate with both, industry requirements and environmental imperatives. MVS ACMEI leverages cutting-edge automation technologies to streamline packaging processes, leading to a substantial reduction in wastage. By minimizing human error and optimizing resource utilization, automation ensures consistency and accuracy and fosters a lean, eco-conscious approach to packaging.

Pioneering Circular Economy Practices

In line with the commitment to environmental sustainability, MVS ACMEI takes proactive steps to mitigate plastic waste generated from our packaging fabrics that are used in wrapping industrial commodities as part of packaging and branding. Not only a commendable 20% of our in-house packaging fabrics are recycled, but MVS ACMEI is also certified by the Central Pollution Control Board (CPCB) for our efforts. MVS ACMEI exemplifies a dedication to fostering a circular economy within the steel and metal industry.

In an era where brand differentiation is paramount, custom packaging has emerged as a potent weapon in a marketer’s arsenal, transcending its traditional role to become a strategic tool for brand building, customer engagement, and competitive advantage.